1. Evaluate material you want to share
• Work with material that you are comfortable with
• Familiarise yourself with content
• Ensure that performers are comfortable to perform content visually
• Research different areas that you feel your audience would be excited about
2. Consider the video formatting
• Do not worry about expensive equipment, as you can use smartphones
• Find interesting backdrops and locations to ensure the audience are given a variety of settings to maintain interest
• Think about props and outfits you can use to add to the variety of videos you post
• Consider how natural elements like the wind can affect your sound quality when recording outside
3. Research guests to speak on platforms
• Consider the guests you would like to invite to add variety to the videos you are sharing
• Incorporate well-known individuals that can increase the reach of your videos
• Give a specific list of instructions to the performers who are creating videos
4. Apply for funding
• Look into funding to help with recruiting staff and also to support the freelancers and creative artists that you invite to speak in your videos
5. Post content onto social media
• Schedule weekly themes that are based on your users’ needs
• Post videos on the days that you find to be most popular on social media platforms
• Consider using software that schedules posts, such as TweetDeck for Twitter or Publishing Tools for Facebook
• Engage your audience by posting activities for them to get involved with, such as escape rooms and quizzes
6. Look at the feedback you’re receiving
• Gather feedback from the social media reactions you are getting, which is an easy and free way to understand how your content is being received
• Track when people are most engaged and how this varies across social media platforms
Many thanks to Actors of Dionysus for contributing this recipe.
This recipe is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International Licence.
That means you are free to copy, redistribute, and build on the text of this recipe, but only for non-commercial purposes (if you want to use it for commercial purposes, get in touch with us at [email protected]). You must give credit to both Catalyst and Actors of Dionysus and link back to this page. If you build on this recipe then you must share your version under this same licence.
Do you have thoughts on this recipe? We would love to hear from you.