Alpha This is a new service – your feedback will help us to improve it.

Contributed by
YMCA England & Wales


YMCA England & Wales supports 572,000 service users every year, ensuring each young person has an opportunity to belong, contribute, and thrive.

YMCA had to move their Changing Futures teen mental health programme online due to COVID-19.

The Changing Minds website provides a digital version of this service.

Recipe status

This recipe has been in use since January 2021.

We are not sharing this recipe as the perfect solution to a problem, but we believe YMCA England & Wales’s learnings could be very useful to other organisations.

Users and needs served

  • As a service user, I need to see multiple perspectives on common issues relating to mental health and mental wellness

Software and tools used


Webflow is a design tool, content management system, and hosting platform. It gives designers and developers the power to design, build, and launch responsive websites visually, while writing clean, semantic code.


Prices start at $12.00 (£8.62 approx) per month.

For this recipe, YMCA had a subscription worth $16.00 (£11.64 approx) per month.


Webflow provides a quick and easy way to build websites.

Webflow provides capabilities for cleaning up HTML and CSS.

Webflow’s built-in content management system makes it easier for stakeholders without coding proficiency to manage content

Recipe steps

1. Assess the market

Conduct research into whether or not a similar service already exists. There’s no need to oversaturate the market and someone may already be providing a very similar service and doing it well. This research can also help you to identify key unique points within your work.

Conduct conversations with your users to find out what your audience wants from the service. Work around these needs and see what is feasible to deliver.

Make sure that any plans for your website are built from these conversations so that services are designed around user needs.

2. Find and collaborate with a digital partner

Once you have mapped out what you want the website to look like, present your brief to a digital partner.

Maintain frequent collaboration with your partner through platforms such as Zoom, Miro, and Slack to continuously keep up to date on the project.

Work iteratively and suggest further features or functions as you continue your research.

Take on board the opinions and suggestions of your digital partner.

3. Practice using the website

Make sure your team is trained on how to use the website and how to fix things that might get broken.

Get your digital partner to provide an educational resource in the form of a document or video that you can easily refer to when getting to grips with the website or when attempting to resolve issues.

Before you go live, perhaps practice breaking something within the site and working on how to fix it. This way, if it happens once the site is live, you will have an understanding of how to resolve the issue.

4. Conduct user testing throughout

Test regularly with a small cadre of users. It’s much better to do this than with a larger group at the end of the process. Users are at the centre of your project, so you’re more likely to create a platform that will cater to them successfully if you involve them in the process.

When getting feedback, pay as much attention to observing reactions as to collecting answers from a structured list of questions.


Make sure you use software that works for both your users and your team. Getting bogged down with software that is complex can be an additional strain on your team.

Don’t try and be rigid in how you assume the final product should be. If something doesn’t work, then you should discard it and move on.


Time constraints can be an issue and may mean that you don’t meet certain needs. Factor a few additional weeks into your timeline to make sure that if any work falls behind schedule, you have backup time to work on it.

Points of contact

For further information about this recipe, you can contact:

Graham Oatridge

Andy Bell


Many thanks to YMCA England & Wales for contributing this recipe.


This recipe is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International Licence.

That means you are free to copy, redistribute, and build on the text of this recipe, but only for non-commercial purposes (if you want to use it for commercial purposes, get in touch with us at [email protected]). You must give credit to both Catalyst and YMCA England & Wales and link back to this page. If you build on this recipe then you must share your version under this same licence.

Recipe published on April 20th, 2021. Last updated August 6th, 2021