1. Create an internal team
Within your organisation, ensure your team can create a community virtually and meet on a weekly basis over video call.
Mobilise a team with the right expertise who also have a varying skill-set, so that the different needs of your project can be met. Keep a focus on learning as you go along and upskilling yourselves as needed.
2. Reach out to facilitators
Reach out to volunteers or facilitators you work or have worked with to see who would be interested in providing online sessions, or recruit new ones through arts forums and websites.
Identify everyone’s strengths in delivering the sessions, or supporting with the different aspects of the programme, and map the different interests that they have in order to build an idea of what sessions you may be able to provide and the resources it will take to do so.
3. Test levels of interactivity
Find out the extent to which your audience is engaging in the virtual world.
You can break this down through different levels of interactivity, such as posting on social media and reviewing likes/comments/shares.
Build this up to offer videos or worksheets that are more interactive, and then onto live workshops and longer courses.
Continually test and gauge your audience’s online interactivity and confidence, observe what works best for them.
4. Create learning logs
Compile your learnings within a shareable document where your team can record their reflections on how people respond to sessions like; what works, doesn’t work, or which topics times of day or week are the most popular. Make time to review these regularly and use them to iterate what you do and improve.
5. Provide training
As you choose the software that works best for your creative sessions, make sure key staff are comfortable using it. As a smaller group, learn cooperatively and through peer-to-peer support. From these learnings, you can offer wider training sessions for staff and volunteers. Record these training sessions, so that people can review or repeat them as needed.
Source tech devices for facilitators if they do not have the correct hardware required for the sessions, to ensure that your programme is accessible to all.
Offer training and drop-in sessions and develop guides on how to use Zoom or video conferencing software to your users to make it as accessible as possible to everyone.
6. Prototype your session
Test how your creative video sessions work with your immediate users - or a small pool of them - to identify any problems or learnings before opening the sessions to a wider community.
7. Shape content to continue engaging users
Look at how people respond and see what is interesting to your users.
Record attendance to understand what themes are more appealing or popular than others.
Understand that your users’ interests and abilities to participate vary considerably, and provide sessions that can be tailored to all types of people at the same time.
You can share polls within sessions to gauge what content your users would want to continue interacting with.
Many thanks to Certitude for contributing this recipe.
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